What you become

Here is something from the Personal Achievement Series of Lectures by L. Ron Hubbard:

Now it is very, very true that man has a very definite alignment with this law: That which you resist you become. There's another little clause that belongs on the bottom of it: if you lose.

Think about that one for a while and I'm sure you can see a lot of examples of the loser starting to look like or copy the mannerisms of the winner.