It is called the Ideal Orgs Strategy and the idea behind it is to transform all existing Churches of Scientology into Ideal Churches of Scientology. So what does Ideal mean?
Here is a quote from L. Ron Hubbard that gives you an idea:
You are creating an island of friendliness, decency and succor in the sea of a violent world.... Sometime in the future the islands will become the sea.
A more formal definition would be: An Ideal Org (for “organization”) is a Church configured to provide the full services of the Scientology religion to its parishioners and to the community.
You can read more about it here: Meeting the Global Demand for the Scientology Religion